Increase retention by building a winning culture

Why building a winning culture is key to employee retention.

January 5, 2024
Business Insights

You can keep employees engaged and customers happy by assigning routes and jobs based on their strengths.

The Great Resignation has crippled employers and made them rethink how to create a healthy team culture and attractive career opportunities to recruit and retain equally committed people. In 2023, building a winning culture will determine your success as a business.

Provide a clear career path

It's good to give prospective and current employees a glimpse into their future if they choose to invest their time and talent. Team building with the end goal in mind and the road map to get there gives everyone a chance to contribute. People want to picture their future with a company and the different types of roles and leadership positions available to them. Companies need to show candidates a forward-looking path for how they can grow as individuals and what they mean for the brand as a whole.

Spend on recruitment

For many businesses, you have to spend money upfront to make money down the line. This needs to be the perspective when hiring, with the goal to hire high-quality workers, but also finding people who want to grow alongside the company. Upping the budget for recruitment and retention upfront enforces the ability to build a better team for your brand. This can also help minimize turnover and the time that is spent training new employees. If you invest in your employees' futures, they will reciprocate with dedication and loyalty to join you in every effort to move the needle for the business.

Company culture is how to compete: Encourage, listen and respond

Part of this culture encourages a competitive work environment while celebrating everyone for their efforts. This positive environment improves overall brand success and fuels individual success. A score board can show off individual and team results to showcase progress and areas of opportunity to improve. Celebrating wins to boost morale is vital, and so is learning from losses. Part of establishing the right culture starts with talking to employees about what they need and what they feel is lacking…and then improving from there. A brand’s employee culture sets a company apart from its competitors in the space.

Playing to employees’ strengths to improve customer retention

Another strategy is to analyze why customers chose to discontinue their services and break down every aspect. Categorize their reasons and preferred methods of communication and place employees stronger at solving specific problems in the right areas. Simply asking customers “have we solved your problem?” can help move mountains in customer service.

Community involvement

Getting more involved with the community can better integrate your company into its market. This will inspire employees to feel good about who they work for and the impact they can make. Working with local charities and being a force for good in the community can help businesses become more attractive to potential employees and customers. 

Businesses that want to remain relevant to their employees and customers will have to make positive changes to position their brand in front of a changing workforce and consumer base. A winning culture can be the difference between financial struggles and thriving as a united front. When people are prioritized, profits follow. 

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